🔀 This is the Loop Even High Achievers Can’t Outrun

Everything in your life is downstream of the story you believe.

Your story shapes your Identity.

Your identity drives your Actions.

Your actions create your Reality.

And your reality reinforces the same story.

Stories → Identity → Actions → Reality → Stories (again)

Here’s how it traps even the smartest people:

• They attack Actions. New routines, hacks, 5am wake-ups. Works for a week—until the old story drags them back.
• They pump Identity. Vision boards, bravado, affirmations. But if the story underneath says “I’m not ready” or “success isn’t safe,” nothing sticks.
• They fix Reality. New job, new city, new partner, new house. Different wrapping paper, same story inside.

This is why the grind never ends. You keep changing the pieces, but the loop pulls it all back.

Because the story upstream wins. Every time.

That’s why JOYS doesn’t touch hacks, hype, or surface-level fixes. We go upstream and focus entirely on rewriting your story… so your identity, your actions, and your reality finally line up.

🧱 JOYS (Jon On Your Shoulder)

A year-long private partnership for people who are done contorting themselves to fit someone else’s version of success.

This isn’t about hustling harder.

This isn’t another 10-step formula.

This is about rewriting the story you live inside and getting really f*cking good at being you.